Vote From Home 2020 identified over 600,000 "dual risk voters" -- people who were most likely to contract COVID-19 and the least likely to vote by mail based on their voting history.
We empowered volunteers to text and call dual risk voters in Pennsylvania, Michigan, and North Carolina to help them vote from home and defeat Donald Trump.
With support from activists across the country, Vote From Home 2020 sent over 19 million text messages and made over 450,000. As part of our "life-cycle" model of organizing, our team made sure voters were fully prepared to complete an application to vote by mail and return their ballot on time.
In Michigan and Pennsylvania, Vote From Home 2020's outreach had a significant impact on voters’ voting habits: VFH targeted voters increased their rate of voting by mail by 7.4 and 19.2 points respectively compared to the overall general electorate increase. These increases are strongly correlated with the number of text and phone call attempts made by Vote From Home 2020 in each state.
To test our efficacy, we worked with University of California Berkeley researcher to run a controlled experiment testing voters’ attitudes towards vote by mail and our programming – establishing that after 1 month of outreach from Vote From Home volunteers that voters were 6 points more likely to say voting by mail is safe, easy, and convenient.